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Trade Media Releases

Retailers Rejoice - Festive Season’s Sales Christmas is coming, which means it’s time to remind people to keep their homes safe and sound! The combination of presents and families going away on holiday or to visit relatives means the period after Christmas is a boom time for crime. Help customers beat the burglars by telling them to lock up securely this festive season with Sterling. December 2009 Click here for full text Back to top
A Brand You Can Bank On With economists claiming the end of the recession is in sight, it sounds like good news for British business. But everyone at the sharp end knows that it will take a long time for the benefits to show up on the bottom line. Many retailers are still having to work twice as hard to get those extra sales. The good news from Sterling is that security sales are still strong. October 2009 Click here for full text Back to top
Sterling Buys Spectra Sterling Locks Ltd has acquired the Spectra Door Closer and Door Stops range to add to its expanding range of high quality, great value security products. The Spectra Door Closers are an ideal fit for the company, which has built a solid reputation on providing security solutions as well as no-nonsense locking products. September 2009 Click here for full text Back to top
Lock Sales Up By Linking To Sterling Quality Summer is upon us and autumn is approaching, which means it is the best time to remind customers to lock up their gardens. Right now is the ideal time to be eating outside, but it’s easy to forget to lock away heavy garden furniture at the end of the night. But it’s quick and easy with Sterling’s Link & Lock range of security cables and chains, and that means a chance to secure summer sales! August 2009 Click here for full text Back to top
Sterling Helping Retailers Sell Into Replacement Market Fear of rising crime will be prompting customers to think about what security measures they have around the home. Many will be wanting to replace old or worn locks and handles, but might not have the money for expensive alternatives. Retailers can tap into the replacement market and see sales increase by offering Sterling, the name that means quality products at value prices. July 2009 Click here for full text Back to top
Sophisticated Security Sales: Alarm Systems from Sterling Recessions can mean rising crime, according to the Home Office, so now is a great time to be reminding people about the best way to protect their property. Now retailers can offer consumers one of the most cost-effective security solutions on the market, with the new electronic range from Sterling. June 2009 Click here for full text Back to top
Summer Security Sales Sorted with Sterling With summer on the way more and more people are going to be outside, whether itÕs doing the gardening, eating in the open air or getting out and about. Retailers can set sales sizzling by reminding customers to stay safe and sound with some help from Sterling. May 2009 Click here for full text Back to top
Sunshine Sales with Cigarette Bins from Sterling The smoking ban is now two years old, and more and more people are looking to replace their tired, damaged cigarette bins. Cigarette litter is not only ugly and off-putting, it can also be a fire risk. Ever since the smoking ban, a place to dispose of cigarette butts has become a must for all kinds of buildings, from farms to factories or office blocks to tower blocks. But now many of the disposal bins need replacing. This year retailers can see extra summer sales (and maybe make friends with the local landlord!) with stylish Cigarette Bins from Sterling. May 2009 Click here for full text Back to top
Holiday Sales: A Helping Hand from Sterling With the holiday season fast approaching it is time to remind customers to secure their homes when theyÕre away. Most thieves take the easiest target, so help customers to beat the burglars and to stay safe with Sterling - and see super sales as well. April 2009 Click here for full text Back to top
Sterling Stuff - Now Online Sterling has launched its new website, which is sure to make a splash online. Customers can now browse all of SterlingÕs quality security products, together with graphics and detailed product information. Simple to navigate, and broken down into easy-to-use sections, the new website makes it even easier than ever to find the right product fast. March 2009 Click here for full text Back to top
New Year Whole New Range The first ever Totally Secure show this year saw Sterling launch a brand new range of electronic security products. Although well-known in the physical security sector for offering high quality products at great value prices, this is the first time that Sterling has offered its customers an electronic range. February 2009 Click here for full text Back to top
Secure Sales with SterlingÕs Sets Retailers can now grab an extra sale with new Rim Knob Sets for Sterling Rim Locks. The sets are manufactured from steel and come either brass plated or with a tough black powder coating to match them perfectly to sturdy Sterling Rim Sashlocks. They are the ideal way to complete a Sterling Rim Lock - a smart-looking perfect match and Sterling quality. January 2009 Click here for full text Back to top
Sterling Value Security at Totally Secure Long dark nights means it is time to remind customers to make sure their house is in order where security is concerned. Locksmiths know that safeguarding a house begins with having tough, dependable locks on points of entry. So now is the time to tell customers about Sterling's New British Standard Door Locks to get those extra sales. December 2008 Click here for full text Back to top
Help Customers Beat Credit Crunch Crime The rise in credit crunch crime could mean an opportunity for retailers to grab extra seasonal sales with great value locks from Sterling. January has always been the boom month for burglaries, but this year could see property crime rise even higher thanks to the recession according to the Government. Remind customers to lock up safe and sound with Sterling's range of high quality, good value home security. November 2008 Click here for full text Back to top
All New Catalogue from Sterling Retailers can now get their hands on Sterling's all-new catalogue for 2009. For the first time, Sterling has compiled a full colour glossy catalogue with a great, easy-to-use format. Inside, there's all the info customers need to select the right Sterling products simply and swiftly. October 2008 Click here for full text Back to top
Secure Autumn Sales: Lock Up for Longer Nights with Sterling The longer nights are here, which means the weather turning colder and darker by the day. For security retailers, this is the time to grab seasonal sales by reminding customers to lock up safe and sound with Sterling. October 2008 Click here for full text Back to top
Sterling Value Security with New BS Locks Safeguarding a house begins with having tough, dependable locks on points of entry, so now is the time to tell customers about Sterling's New British Standard Door Locks. September 2008 Click here for full text Back to top
Sterling Quality at Stunning Prices Retailers are all familiar with customers who are looking for high-quality, dependable security, but need great value. As always those sales can be secured with some help from Sterling. August 2008 Click here for full text Back to top
Super Summer Sales: New Products in New Packaging With warmer weather on its way it's time to remind customers to lock up when they're out and about. This summer, retailers can see sales soar with New Steel Padlocks in all new packaging from Sterling. June 2008 Click here for full text Back to top
Send Sales Springing Upwards With Sterling The warmer weather has started to appear, which means more people out and about in their gardens, especially over the Bank Holidays. Security is often the last thing on their minds, but retailers can still get great sales this summer, with some seasonal help from Sterling. May 2008 Click here for full text Back to top
March 2008 Newsletter News from Sterling March 2008 Click here for full text Back to top
Get Sales in the Can with the Sterling SafeCan Sterling delighted to announce it is launching SafeCan, the exciting new addition to its security product range, following their purchase of this popular brand. August 2007 Click here for full text Back to top
Get Sizzling Summer Sales with Sterling Summer is on its way, which means more people out and about in their gardens.And with the average value of garden equipment now topping £2,000, it's time to remind customers to lock up when they go back in. June 2007 Click here for full text Back to top
Put a Spring in Your Sales with Sterling With Spring about to burst upon us, remind customers to keep their gardens safe when the warmer weather comes. So send security sales soaring with seasonal tips from Sterling. April 2007 Click here for full text Back to top
Give Customers Peace of Mind with the Sterling Keyminder Get the Key to maximising on New Year sales with the latest product from Sterling. February 2007 Click here for full text Back to top
Securing Great Sales with Sterling Cylinders Continuing to be a big seller across 2006 and the New Year is the Sterling range of cylinders. With a huge variety of standard and offset sizes, Sterling has a cylinder to suit every sales situation. February 2007 Click here for full text Back to top
Post Up Great Sales this Spring with Sterling Postboxes How do you get additional sales in 2007? The answer from Sterling is to add a stylish new Sterling Post Box to your selection. January 2007 Click here for full text Back to top
Lock Down Sales this Winter with Sterling As the nights draw in it is time to remind customers to lock up for the winter. With ranges including padlocks, hasps & staples, and security cables and chains, Sterling have the products to suit every winter sales situation. December 2006 Click here for full text Back to top
Secure those Seasonal Sales with Sterling With lots of valuable gifts winging their way to homes, security-conscious customers will want to make sure that their new toys and presents stay where they should. So give them the glad tidings about Sterling security products and you can celebrate those seasonal sales. December 2006 Click here for full text Back to top
Rewarding Achievement at the Retail Awards Sterling is delighted to be sponsoring the new category •Best Security Retailer' at this year's Retail Awards. Security is a thriving retail category, and the introduction of this category is an excellent chance for security retailers to reap the rewards for their hard work and endeavour. November 2006 Click here for full text Back to top
Distinctive and Dependable: A Winning Combination With the holidays almost here, it's time to stock up with locks for security-conscious travellers. Sterling's new coloured padlocks come in Red, Blue, Green and Black and are certain to stand out from the crowd. July 2006 Click here for full text Back to top
Distinctive and Dependable: A Winning Combination With the holidays almost here, it's time to stock up with locks for security-conscious travellers. Sterling's new coloured padlocks come in Red, Blue, Green and Black and are certain to stand out from the crowd. July 2006 Click here for full text Back to top
Post Up Great Sales with Sterling Postboxes Get additional sales through the summer months with stylish new Sterling Post Boxes July 2006 Click here for full text Back to top
Sterling Launches New British Standard Mortice Locks In line with the NEW BS standards, Sterling has made further developments to their range to launch a NEW line of 5 Lever Mortice Locks. June 2006 Click here for full text Back to top
Sun's Out? Locks On! Sound advice on how Sterling padlocks make good news for early summer sales. April 2006 Click here for full text Back to top
Phoenix Security Products' New Management Team Invest in Sterling Brand Value A new management team has announced its investment in the business, together with plans to take the brand to even greater achievements. March 2006 Click here for full text Back to top
Phoenix Security Products comes Full Circle Phoenix Security Products has rolled into Spring with the new Round Shackleless Padlock and Heavy Duty Hasp & Staple. March 2006 Click here for full text Back to top
Sterling Surfing Sterling's full security product range, along with all the latest company news and promotions, is now available online at www.sterlinglocks.com. February 2006 Click here for full text Back to top
A Kit for a Rainy Day With the winter well and truly here, the sales for weatherproof security are beginning to climb. The ideal solution for this is the new weatherproof padlock kit from Sterling. January 2006 Click here for full text Back to top
Sterling Expands Out in the South West Sterling strengthens its national sales team with the appointment of a new national Key Account Manager and Area Sales Manager in the South West. January 2006 Click here for full text Back to top
New Year, New Locks 2006 sees the launch of new door locks to the new standard. To makes sure your customers stay safe, Phoenix Security products have put together the following guide. January 2006 Click here for full text Back to top
Locks are the key to sales success Sterling's wide range of quality padlocks, hasps & staples, door & window security, chains & cables and specialised security products perform well and offer great value. June 2005 Click here for full text Back to top
Well anchored security solutions Warm weather hobbies and activities secured by Link&Lock security anchors. April 2005 Click here for full text Back to top
New range of cam locks announced Sterling cam locks offer a simple but effective security solution. March 2005 Click here for full text Back to top
Maintaining a cutting edge Shoe repairers, key cutters and engravers can increase incidental sales by offering key accessories, key cabinets, cash boxes, door & window security, padlocks hasps & staples. March 2005 Click here for full text Back to top
A Sterling job of security A comprehensive range of digital door locks and padlocks from Sterling provides consistently great quality and value security solutions for commercial, office and home environments. March 2005 Click here for full text Back to top
Securing farm and field Securing all types of farm equipment with Link&Lock chains, cables, D Locks, heavy duty padlocks and ground & wall anchors. February 2005 Click here for full text Back to top

Consumer Media Releases

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Stocking Filler Security Christmas is coming, and for most of us that means presents! The festive season is a great time for people to get together and relax; research shows everyone takes time off – even criminals! However January is the worst month for burglaries, with two robberies taking place a minute. The combination of houses full of new, expensive kit and long dark nights makes the New Year a boom time for housebreakers. So this year, why not slip some security in the stocking with a little help from Sterling? Winter 2009 Click here for full text Back to top
Winter Worries Left Out in the Cold With the clocks going back the gathering gloom comes earlier, and the nights get colder and crisper in the run up to winter. It’s time to think about battening down the hatches and shutting out the cold, but the dark evenings can also provide great cover for thieves. Even if the house is firmly secured, what’s going on outside? Fortunately, it’s easy to beat the burglars on a budget with a helping hand from Sterling. September 2009 Click here for full text Back to top
Alarms Needn’t Be Alarming Longer nights and rising crime are reminders that home security is more important than ever. Everyone wants to protect against intruders – and an alarm system is one of the best ways to scare them off! But alarm systems for the house and garden can be expensive to buy and complicated to set up. They can even require specialist installation, meaning even more money. But now setting up an alarm system is simple and suits every pocket, with two new great value electronic security ranges from Sterling. August 2009 Click here for full text Back to top
Student Stashes! Going to university for the first time is exciting, but with all the new experiences, it’s not surprising that many students don’t pay that much attention to security. Sadly this means that shared houses and flats make easy picking for burglars, who know that there will be people in and out and that doors will often be unlocked. Communal areas full of relaxed people also mean that strangers are unlikely to be challenged. So what’s the best way to safeguard valuables from prying eyes and light fingers? August 2009 Click here for full text Back to top
Keep Spare Keys Safe With Sterling With the holidays over, the kids back at school and the nights getting longer evenings can end up being a rush. No-one wants to think of people ending up locked out, but these days leaving a spare key outside is dangerous. Everyone knows that spare house keys live under the mat, in a Wellington boot, or on a string behind the letterbox. But that includes burglars! Fortunately the answer is easy with this simple solution from Sterling. March 2009 Click here for full text Back to top
Saved from Holiday Stress with the SafeCan from Sterling Holidays are the one part of the year that everyone looks forward to as a well-earned break - but they can be stressful at times too! The last thing anyone wants to worry about when theyÕre away is the security of their valuables. But burglars know that holidaymakers and tourists can make easy pickings. Often carrying spending money or valuable documents like passports, people on holiday are likely to be less security-conscious than they are at home, and may not notice a theft until it is too late. May 2009 Click here for full text Back to top
Protect The Patio This Summer with Sterling Making the most of summer weather means plenty of alfresco dining, whether itÕs breakfast with the birds, lunch on the lawn or dining in the dusk. But garden furniture and BBQs are also tempting for thieves looking for an easy steal! March 2009 Click here for full text Back to top
Guarding The Garden Summer is on the way and that means more time spent in the garden, whether it is work or play. With crime on the increase, it has never been more important to keep your kit locked up safe and sound, whether itÕs bikes, barbecues, furniture or tools. This means tough locks and cables, but they donÕt have to cost the earth. Take a tip from Sterling and find out how to beat burglars on a budget. February 2009 Click here for full text Back to top
Worry-Free Winters with Security Sterling Whether it's the garden gate or the back gate - it's important to have the type of security that will back off burglars from the start. A high-quality, heavy-duty set of locking products are the answer. September 2008 Click here for full text Back to top
Ease Autumn Anxieties with Sterling As the clocks go back not only does darkness arrive earlier but it also gets wetter and windier. The last place you want to leave your post in these conditions is outside. But for many, there simply isn't a choice. July 2008 Click here for full text Back to top
Beat the Boating Blues: Stay Safe with Sterling Messing about in boats is fun, but it's on-shore when the blues can really bite. When everything's safely stored away, out of sight and out of mind, that's the time when it's most vulnerable to opportunistic thieves. The solution is to keep a very high level of visible security in place, with help from Sterling Locks. June 2008 Click here for full text Back to top
Safer Summer Nights With Sterling From bikes to barbecues or lawnmowers to loungers furniture and tools are guaranteed to be out and about in the garden right now almost as much as you are. But how can you make sure that your fun isn't spoiled by a light-fingered thief? May 2008 Click here for full text Back to top
Lock Up for the Long Nights As the nights draw in it is important not to let darkness become cover for thieves. Follow these three simple tips for winter security and make sure you don't become a target. September 2006 Click here for full text Back to top
Locking Ahead: Keep Back-To-School Things Safe This Autumn The cost of new school items, from bikes to backpacks, means that parents can get anxious too, especially if there are thieves about. How can you make sure that school things don't •walk'? August 2006 Click here for full text Back to top
Springtime Security Sterling ways to keep the garden and patio protected this spring. March 2006 Click here for full text Back to top
Clocks on, Locks on 2006 sees the launch of new door locks to the new standard. To makes sure your customers stay safe, Phoenix Security products have put together the following guide. January 2006 Click here for full text Back to top
Don't let thieves cash in on your barbecue season Warm weather hobbies and activities secured by Sterling's Link&Lock range of security solutions for home and garden. June 2005 Click here for full text Back to top
"On yer bike" for National Bike Week Securing all types of bikes with Link&Lock chains, cables, D Locks, heavy duty padlocks and ground & wall anchors. May 2005 Click here for full text Back to top
Keeping things safe and sound Reducing theft and accidents in rural areas with Link&Lock chains, cables, D Locks, heavy duty padlocks and ground & wall anchors. March 2005 Click here for full text Back to top
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